There’s good reason why discerning drivers choose Subaru. Three good reasons, in fact: Safe. Tough. Fun.

That’s Subaru in a nutshell. It’s what drives and inspires us every day. And it’s what sets us apart.

Wherever you take it and whatever adventure lies ahead, every inch of every Subaru is built to impress. And built to last. In a way that enables outstanding protection, capability and versatility.

Aligning everything we do to these expectations ensures that we always design vehicles that offer superior safety, unrivalled toughness and exceptional driving enjoyment. At all times. For everyone.

We know that how your car handles at the bottom of a snowy hill or on a rain-slicked road matters. We know that being able to rely on your car when you pack your gear and head off for a weekend adventure matters. We know that keeping your family safe matters.

You want to drive safe and drive smart.
So we deliver.

Defying convention and challenging the norm, Subaru rises to the challenge of leading where others can only follow. 

We’re driven by 70 years of engineering passion to build cars that are known for their outstanding capabilities both on and off-road, in all weathers, whatever the conditions. Vehicles that offer unbeatable safety, unrivalled toughness and unforgettable enjoyment. Year after year, mile after mile.

Why do Subaru owners choose to drive our cars? 

Because we offer enduring confidence.

SAFE. TOUGH. FUN.