the brand

Subaru: Our Brand

BETTER WHERE IT MATTERS

Take the wheel of any Subaru and you will experience the best in safety, capability and reliability. For 60 years these qualities have been at the heart of every vehicle we’ve built.


We think world-class safety is essential, not an optional extra. That's why we've been crash testing our cars since 1965, long before it was a standard requirement. We develop safety features to go beyond the highest European standards, to give you peace of mind for every journey.


On road, off road and in any weather, Subarus are built to perform. Our expert engineering and the unique combination of Boxer engine and permanent Symmetrical All-Wheel Drive delivers outstanding performance, however challenging the terrain or conditions. Our cars are built to go places other cars can’t.


Your car should never let you down. With 96% of Subaru vehicles still on the road after 10 years, you can be sure that we build every Subaru for the long haul.


Our customers know what’s important. That’s why every car we make is better, where it matters.