the brand

Subaru: Our Brand

Discover driving enjoyment you can trust

CONFIDENCE IN MOTION

For over 50 years, Subaru has earned a reputation for engineering excellence. We build cars that don’t let you down.


We do two things exceptionally well. We engineer cars that drivers love to enjoy. And we engineer cars that drivers know they can trust. Our cars are extremely safe, reliable and capable. They give drivers the confidence to go almost anywhere, whatever the conditions.


Subaru customers don’t want to follow the crowd. Like us, they prefer to think for themselves. They know what matters. And they know we’re better where it matters.


We’re proud of what we do. And with just under 15 million Subaru vehicles on the road, we think our customers agree.


In an ever-changing world, let Subaru bring you ‘Confidence in Motion’.