Subaru and the Welsh Rugby Union have signed a shirt partnership which means Wales will wear Subaru logos on their away jersey for the next two years.
The Welsh Rugby Union recently announced a four-year partnership which will see ‘pick-up professionals’ Isuzu feature on the red home jersey until 2021 but a deal has now been agreed to switch to Subaru for the away kit.
The Subaru branding will be worn by Wales senior men’s and women’s teams and will make its debut appearance against Georgia at the Principality Stadium this Saturday.
“We took a new and innovative approach to our latest shirt sponsorship negotiations and looked at ways to maximise value for our partners and increase exposure for our teams on a global scale,” said WRU chief executive Martyn Phillips.
“Switching between Isuzu and Subaru for our home and change kit is an exciting twist on the traditional way of doing things and we expect both jerseys to be extremely popular with supporters around the world.
“To associate with two hugely significant Japanese brands in this way as we build towards the Rugby World Cup in 2019 in Japan is a major coup for Welsh rugby and will pay dividends as it further improves the global appeal of our national game.
Paul Tunnicliffe, Managing Director of Isuzu and Subaru in the UK said: “Through our Isuzu brand we have an excellent relationship with the WRU. The pick-up brand will always be the lead focus for this project, but when the WRU came to us with a proposal that allowed us to include Subaru, we immediately agreed.
“Subaru has a strong customer base in Wales, where its no-nonsense fitness for purpose and exceptional off-road capabilities really chime with the rural communities, and we look forward to seeing our customers at Principality Stadium.”